Dweller

Strategy

Visual Identity

Content Creation

Objective:

Create a brand identity that evokes laid-back beach themes while maintaining a focus on sustainability & environmental awareness.

Challenges:

Recycled or reused materials can be interpreted as low quality or cheap. Product not yet available.

Solution:

A recycling renaissance. It's not enough to simply be up-front about the origins of the product. Create elevated visuals of the process to redefine the convention of recycled products.

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