Dweller

Logo

Branding

Strategy

Content Creation

Objective:

Create a brand identity that evokes laid-back beach themes while maintaining a focus on sustainability and environmental awareness.

Challenges:

The owner was concerned that recycled or reused materials would be interpreted as low quality or cheap. No product available yet.

Solution:

A recycling renaissance. It's not enough to simply be up-front about the origins of the product. Create elevated visuals of the process to redefine the convention of recycled products.

Dip...

Wax
wax
wax

Visual Scents

A concept that the client and I had discussed in great detail was how to best visually represent the scent of a candle. This is was going to be the key challenge for Dweller's ecommerce strategy. By combining as much distinctive visual detail to each candle as possible (along with a very good return policy) customers can get the best visual representation of a candles scent without actually experiencing the sensation. Each scent would have a corresponding pattern, bold color, and fun descriptive name.